Another mall for Princes St

From BBC news: [Edinburgh] City centre revamp plan unveiled.

What Princes St needs is not a facelift but a face transplant. There's nothing to distinguish it as a unique high street; it's chockablock with the standard, national high street chains. Apart from Jenners, there's nothing to set it apart from any other British city's shopping street. And unlike Glasgow's Buchannan St and environs, it's not shopper-friendly and could do with being "pedestrianised". Unfortunately, it is still a major East-West artery road and the North-South main roads also cross it at some point. A solution may not exist (unless all traffic is routed around the city centre and delivery trucks are restricted to early/late hours only). That said, it'd be nice to get rid of some of those concrete monstrosities. Although I suspect any replacement buildings will be equally hated in a decade or so.