Campaign to reduce cyclist deaths

From BBC news: Campaign to reduce cyclist deaths.

"We will have officers out at various cycle routes across the city over the next two weeks who will be speaking to cyclists about road safety issues and ensuring they are not breaking the law."

--Superintendent Colin McNeill, Lothian and Borders Police

How about targeting motorists and drivers of the lethal white van to make them aware that they have to give cyclists more room on the road? Or that cycle lanes must be respected, and even if you're just nipping into the shops for 5 min, once you've parked in a cycle lane, you're increasing the risk of a cyclist who has to swerve outside the cycle lane for your laziness?